Resources
We subscribe and have access to a variety of media resources:
- SmartPlus Media Software – Immediate broadcast media analysis of station ratings, audience composition, growth trends and comparative cost efficiencies
- Arbitron Radio Ratings
- Nielsen TV Ratings
- International Media Guides
"Our media strategy can change multiple times throughout an event and basketball season – we require an agency that can anticipate and manage changes with ease, while continually providing us effective and powerful solutions for our diverse needs. That's why we've hired Peterson Media."
Michele Daterman,
Vice President, Marketing - Portland Trail Blazers
Michele Daterman,
Vice President, Marketing - Portland Trail Blazers






